DESIGN PHASE
Creative Concept and Information Architecture
Integrated user experiences are created by examining how a user
interacts with a site, both physically and visually.
Content Strategy & Development
A content strategy is developed that addresses the needs of the
end-user. An effective content frameworks is constructed and ideas
are structured to drive users' actions and deliver information.
Raw data and information is gathered, key messages are extracted,
and ideas and content are focused for presentation on the web.
Information Design
Data-elements are translated into a representation of the services,
product, or a site feature. Information may be depicted in a variety
of formats using a combination of text, images, graphics, video
and sound.
Visual Design
The elements of style, color, typography, and imagery come together
in a creative composite design. This design is refined through iterative
revisions and client feedback. A final design is selected and the
production process begins.
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