PLAN PHASE
Web Strategy/Scope Development
A comprehensive document is developed that defines project goals,
timeline, and deliverables based on the results of the Information
Audit. The audience is defined in terms of age, interests, needs,
as well as in terms of technical capabilities (platform, browsers,
connection speed, degree of web experience). Interviews with key
staff members are conducted and existing collateral materials are
gathered to use as a foundation for the development of site content.
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